IEC Solutions

IEC Activity for National Rural Drinking Water & Sanitation Week

We conceptualized, designed and delivered leaflets, banners, aprons, flipcharts carrying messages of water and sanitation for IEC Activity in 19 Districts of West Bengal in 2015.  Similar event was carried out in 2014 where in leaflet and banners were distributed 18 Districts of West Bengal.


Jatra is a very popular form of street play in Bengal.  The brief was to spread messages through Jatra on  safe drinking water and sanitation to the large audience.

– Currently Jatra is being conducted in 4 districts of West Bengal  (Howrah, South – 24 Parganas, Paschim Mednipore and Purba Mednipore).

– In 2013-14 Jatra was very successfully conducted and the messages in the story line were appreciated making this a very successful endeavour.

Wall Painting

Is an effective repeat media with continuous visibility in the media dark environment of rural West Bengal, and has been effectively demonstrated by us

–  2,51,500 sq. ft. wall painting in South 24 Parganas, Hooghly and Nadia in 2014

– 28,500 sq. ft wall painting in Bankura District and – 8402 sq. ft wall painting for Bankura Administration during the Lok Sabha Elections in 2013


Tata Ace Vans were branded (like a tableau) and used for miking on various social communication campaigns like:

  • Launching of Toll Free Number in 2013
  • Awareness on preventive guidelines for Japanese Encephalitis/ Re-commissioning of VWSC Piped Water Supply in Bankura for PHED. Govt. of West Bengal in 2014

Awareness of Piped Water Supply Scheme

We carried out an IEC Activity for awareness of Piped Water Supply Scheme in Bankura District in 2014 under PHE Dte., Bankura.  We designed and printed leaflets, posters, caps and conducted quiz contest in schools. The winner of the quiz contest were girls

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